Every couple of years a website design that at one point looked modern and fresh, can start to feel dated. This was the case with long-term Red Hen client Thinnergy Medical Weight Loss. Dr. Laffey has worked in St. Louis as a successful medical weight loss physician specialized in helping patients live healthier lives and lose unwanted pounds in a healthy way. We decided that this was the year her website needed a fresh look. We wanted to make sure her website was representing her healthcare services in a meaningful way that would allow her to connect with her audience and felt energetic, just like Dr. Laffey herself!
Website Redesign for Thinnergy Medical Weight Loss
When you take a look at the old homepage view below, you can tell Thinnergy Medical Weight Loss can help you lose weight, but you may not have a good sense of personality or clear way to contact the business or see how they might help you lose weight. This is how the website looked before the redesign by Red Hen:
To begin redesigning the website, we first partnered with Sally Evans of Hot House Digital Marketing to help tell the story of the Thinnergy brand, and how they Dr. Laffey supports patients who want to lose weight or live a healthier lifestyle. The brand story was updated to include new details that website visitors would find useful, or would need to know. Increased emphasis was put on virtual visits, with inspiring images, success stories, and a blog full of healthy recipes and information for anyone who is looking for healthy-living inspiration with a focus on things to do in St. Louis. Important steps that new patients need to take to begin their weight loss journey were also detailed, along with social media handles, and a useful patient portal link.
This is how the website looks now, after redesign updates were made in 2022:
The website is modern, easy to navigate, and feels more relevant to Dr. Laffey’s personality and own unique brand. We include website maintenance as part of our services we offer to clients in addition to bookkeeping and other ongoing services. Red Hen not only makes sure your website stays active and updated, we work to keep up with the latest trends in user experience, website design, and brand identity. You can see the latest-and-greatest version of the Thinnergy website here. Next we’ll be working on edits for our friends at Smoking Barrels BBQ (amazing St. Louis-style BBQ restaurant), who need a few small updates made to their website.