by Cora Willard | Sep 18, 2017 | Management, Marketing, Reality Check
No matter how small your business is you should have a website. Even a static “business card online” site lends you credibility, increases your brand presence, helps capture traffic via Google, provides contact information to clients and leads, and gives you a jumping...
by Mat | May 18, 2016 | Graphic Design, Marketing
Lena Groeger over at ProPublica has written a fantastic and in-depth article about typography; one of my greatest pleasures! Specifically, the article details why many organizations are moving away from using ALL CAPS and, more importantly, why it is an idea whose...
by Mat | Jan 4, 2016 | Marketing
Vox has posted a video from graphic designer extraordinaire Michael Bierut. In the short video (less than 5 minutes) he discusses types differnt types of logos, how they are used, and what makes them stand the tests of time: Michael Bierut on Vox
by Mat | Nov 11, 2015 | Marketing
Do you need to send an email out to let clients or customers know what’s up for the holidays? Or any other reason for your business? Get that information to them in the best way possible by following the guide that the great people over at Cyber Chimps has put...
by admin | Jan 1, 2015 | Bookkeeping, Client News, Management, Marketing
We’ve all said and been wished ‘Happy New Year!’ dozens of times in the past few days, and it can feel a little formulaic. Here at the Henpire, we’d like to take a moment to thoughtfully consider what today means for small businesses owners. While it is, in some ways,...
by admin | Feb 14, 2014 | Bookkeeping, Client News, Events, Management, Marketing
While it’s a little self-congratulatory, we’re just so happy today that we couldn’t help it. Red Hen is proud to have spent the last 4 years: helping local businesses, small and micro alike, grow and succeed; encouraging an entrepreneurial spirit...