Lena Groeger over at ProPublica has written a fantastic and in-depth article about typography; one of my greatest pleasures! Specifically, the article details why many organizations are moving away from using ALL CAPS and, more importantly, why it is an idea whose time has come. I found it particularly interesting that there are reasons that companies would want to use all capital letters—spoiler alert, they may be trying to deceive you.
The article is delightful and filled with wonderful examples of the importance of typography. If you’d like to know why the National Weather Service, NASA, and the FAA are spending valuable resources on typography be sure to check out the full article here: How Typography Can Save Your Life.
If you’d like to know how typography can influence how people perceive your business, give us a call.